The first stage of the sales funnel will deliver content that first informs the user of the brand heritage, prestige and speciality.
Now knowing who you are the prospect needs to know what exactly you do to begin the consideration phase, clear and visual display of the commercial cleaning solutions offered along with their parameters provides an efficient and high level service summary arming them with every detail they need to know for consideration.
After the consideration phase which will also include competition comparison the prospect naturally will move into intent and at this stage will need reselling to in order to help with any indecisiveness and the common urge to remain in the intent phase until that ‘perfect’ solution is found.
In this stage the prospect will entrer a final fact finding phase, delivering additional content at this stage can help recapture a large amount of leads that were about to drop off,
Finally this stage is where the prospect will reach out for your services or fade off elsewhere. Should they not use your services but progressed this far through the funnel they will be retargeted with a recapture campaign.
Every business needs to be confident that their lead generation strategy can deliver results. With 63% of companies stating the lead generation is a top challenge, the Rocket Science team is here to apply techniques that will turbocharge your business growth.
Prospecting and researching your ideal audience allow us to determine what your lead generation campaign strategy needs to achieve.
Using the results of the research into your ideal audience, we then look for shared characteristics among them. Using these shared common traits and behaviours, we will then identify those who match these traits as potential prospects.
We'll create a customized email sequence which is designed to increase the conversion rates of your email marketing campaign. We also implement retargeting strategies to re-capture the attention of those recipients who haven’t opened your emails, in an attempt to encourage them to get in touch.
We provide access to real-time reports on how your campaign is doing; which parts are working well and which parts could maybe benefit from some tweaking. Should any leads stand out, we will alert you so that your sales team can step in and handle the potential sale.
We will provide a monthly report which outlines what we had proposed and how the campaign has been received by the recipients.
Using the feedback from the results monitoring and the monthly reports, we are able to summarise the lead generation campaign and use it to tweak future campaigns in the right direction.
The average customer has much more control over their purchasing process than they once did. Thanks to the proliferation of new channels, customers have more choices than ever when it comes to accessing information. They can connect with you on their smartphone, in person, through a website, on social media – the list goes on.
In simple terms, your leads are multi-tasking masters. If you want to get their loyalty (and their cash), you can’t just expect them to come and find you. Instead, we need to make sure that you’re active wherever your audience might be. We'll use relevant platforms they use to share your hook line message, the more people we get to connect with. The bigger your audience of interested consumers, the higher your chances of sales. Makes sense, right?
Well thats where everybody usually goes wrong doing all that work to gain their attention only to send them to a 1 time landing page that is going to show the same content every time they visit.
Thats where our funnel comes in and combined with a killer multi channel ad campaign driving traffic into the top of the funnel we can build the lead generation machine your sales targets have always cried for.